This Week in AG History -- Dec. 11, 1960
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Ward established the 30-minute program’s format. Each program began with the song, “All Hail the Power of Jesus’ Name,” sung by the Revivaltime choir. The song became so ingrained into the program’s identity that some have called it the “unofficial anthem” of the Assemblies of God. The reading of a biblical text and a sermon came next, followed by an invitation to kneel at the “radio altar” while the choir sang Ira Stanphill’s “There’s Room at the Cross for You.”
The program saw almost immediate success. For decades, over 10,000 letters from listeners poured into the Revivaltime offices each month. By 1960, church officials estimated that Revivaltime’s U.S. radio audience was 12 million people — 12 times as large as the Sunday morning attendance at Assemblies of God churches in America. Add to that the numerous Revivaltime broadcasts in other countries, and the magnitude of the program’s influence quickly becomes obvious.
Ward and Betzer engaged audiences with sermons employing simple, direct language and powerful illustrations and human-interest stories. They also modeled the charismatic gifts on the air, sometimes exercising a “word of knowledge” — communicating messages under the inspiration of the Holy Spirit to specific unknown listeners. Countless thousands of people wrote in and credited Revivaltime for playing a role in a relative’s salvation, a healing, or other divine interventions.
Revivaltime and other national ministries — such as Christ’s Ambassadors (the ministry to youth and young adults), Royal Rangers (the Scout-like boys ministry), and Missionettes (now National Girls Ministries) — helped to give the Assemblies of God a sense of national identity and branding. While the focus in the Assemblies of God remained on the local church, these national ministries provided generations of Assemblies of God members with a sense that they were a part of a larger community of believers.
The Dec. 11, 1960, issue of the Pentecostal Evangel celebrated the seventh anniversary of Revivaltime, featuring C. M. Ward, D. V. Hurst (national secretary of Radio), and Bartlett Peterson (Revivaltime executive director) prominently on the cover. Together, these three men and hundreds of others labored to develop Revivaltime into a ministry that not only helped to evangelize and disciple believers, but also helped shape the identity of the Assemblies of God.
Read articles about Revivaltime’s seventh anniversary on pages 2 and 12 of the Dec. 11, 1960, issue of the Pentecostal Evangel.
Also featured in this issue:
• “The Security of the Believer,” by Myer Pearlman
• “Predestination: What Does the Bible Teach about this Mysterious Subject?” by Ralph M. Riggs
And many more!
Click here to read this issue now.
Listen to classic Revivaltime radio episodes by clicking here.
Pentecostal Evangel archived editions courtesy of the Flower Pentecostal Heritage Center.