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This Week in AG History -- Dec. 11, 1960

Revivaltime radio broadcasts became so popular that its offices received more than 10,000 letters a month.
Revivaltime, the Assemblies of God weekly broadcast heard on the ABC radio network from 1953 to 1995, was one of the Fellowship’s most successful national ministries. Its hosts, C. M. Ward (1953-1978) and Dan Betzer (1979-1995), became two of the best-known Assemblies of God personalities, known to millions of listeners “coast to coast and around the world,” as the program’s familiar introduction intoned.

Ward established the 30-minute program’s format. Each program began with the song, “All Hail the Power of Jesus’ Name,” sung by the Revivaltime choir. The song became so ingrained into the program’s identity that some have called it the “unofficial anthem” of the Assemblies of God. The reading of a biblical text and a sermon came next, followed by an invitation to kneel at the “radio altar” while the choir sang Ira Stanphill’s “There’s Room at the Cross for You.”

The program saw almost immediate success. For decades, over 10,000 letters from listeners poured into the Revivaltime offices each month. By 1960, church officials estimated that Revivaltime’s U.S. radio audience was 12 million people — 12 times as large as the Sunday morning attendance at Assemblies of God churches in America. Add to that the numerous Revivaltime broadcasts in other countries, and the magnitude of the program’s influence quickly becomes obvious.

Ward and Betzer engaged audiences with sermons employing simple, direct language and powerful illustrations and human-interest stories. They also modeled the charismatic gifts on the air, sometimes exercising a “word of knowledge” — communicating messages under the inspiration of the Holy Spirit to specific unknown listeners. Countless thousands of people wrote in and credited Revivaltime for playing a role in a relative’s salvation, a healing, or other divine interventions.

Revivaltime and other national ministries — such as Christ’s Ambassadors (the ministry to youth and young adults), Royal Rangers (the Scout-like boys ministry), and Missionettes (now National Girls Ministries) — helped to give the Assemblies of God a sense of national identity and branding. While the focus in the Assemblies of God remained on the local church, these national ministries provided generations of Assemblies of God members with a sense that they were a part of a larger community of believers.

The Dec. 11, 1960, issue of the Pentecostal Evangel celebrated the seventh anniversary of Revivaltime, featuring C. M. Ward, D. V. Hurst (national secretary of Radio), and Bartlett Peterson (Revivaltime executive director) prominently on the cover. Together, these three men and hundreds of others labored to develop Revivaltime into a ministry that not only helped to evangelize and disciple believers, but also helped shape the identity of the Assemblies of God.

Read articles about Revivaltime’s seventh anniversary on pages 2 and 12 of the Dec. 11, 1960, issue of the Pentecostal Evangel.
Also featured in this issue:

• “The Security of the Believer,” by Myer Pearlman

• “Predestination: What Does the Bible Teach about this Mysterious Subject?” by Ralph M. Riggs

And many more!

Click here to read this issue now.

Listen to classic Revivaltime radio episodes by clicking here.

Pentecostal Evangel archived editions courtesy of the Flower Pentecostal Heritage Center.

Darrin J. Rodgers

Darrin J. Rodgers has served as director of the Flower Pentecostal Heritage Center (FPHC) since 2005. He earned a master's degree in theological studies from Assemblies of God Theological Seminary and a juris doctorate from the University of North Dakota School of Law. He previously served at the David du Plessis Archive and the McAlister Library at Fuller Theological Seminary. He is the author of Northern Harvest , a history of Pentecostalism in North Dakota. His FPHC portfolio includes acquisitions, editing Assemblies of God Heritage magazine, and conducting oral history interviews. His wife, Desiree, is an ordained AG minister.